Very Peri is the Pantone Color of the Year for 2022

Very Peri or Pantone 17-3938 is the color of the year for 2022. The color is described as blue with violet-red undertones. According to Leatrice Eiseman, the Executive Director of the Pantone Color Institute, “…Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

Every year the Pantone Institute releases the color of the year for the incoming year. The selection of the color is done through thoughtful consideration and trend analysis. Very Peri is the first new color that has been decided to be the color of the year for 2022. This is because Very Peri symbolizes the transition that everyone is going through. The transition of emerging from a period of isolation. It symbolizes our new outlook in life as we all emerge from the pandemic of isolation. The color of the year also symbolizes our new outlook on technology. The fusion of modern life and the manifestation of colors in the digital world and the real world.

In choosing the Pantone color of the  year, trend analysis plays a very important role. Influences in deciding the Pantone color of the year may come from different sources including the following:

  • new technologies,
  • materials,
  • textures,
  • effects that impact color
  • the entertainment industry and films in production,
  • traveling art collections and new artists,
  • fashion, all areas of design,
  • popular travel destinations,
  • as well as new lifestyles, playstyles, and socio-economic conditions.

Throughout its 23 years of existence, the Pantone Color of the Year became the inspiration for product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Source: Pantone

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