From dances, challenges, and educational videos, TikTok has risen to be one of the formidable social media platforms in the world. Thanks largely to its strong and creative community of TikTok content creators. In a recent TikTok blog post, they have announced that the platform has reached 1 billion monthly active users, a milestone which they achieved in just five years since they opened in 2016. For reference, Facebook reached its 1 billion monthly active users in 2012, 8 years after it was launched in 2004.
The Rise of TikTok
ByteDance the Chinese company that owns TikTok launched the app in 2016 and in 2017 it acquired another video app called Musical.ly. The merging of TikTok and Musical.ly launched TikTok as a global app. In 2018 Tiktok gained 55 Million users, the pandemic propelled the number of users as it jumped 45% in July of 2020 to about 689 Million users. In fact, a lot of TikTok content creators started creating content when the pandemic started. Some of them were propelled to stardom, like Kallmekris and Bella Poarch. Southeast Asia is among the biggest market for TikTok along with Europe, United States, and Brazil.
TikTok made apps pivot
With the meteoric success of TikTok well-established apps and platforms have taken notice. Mark Zuckerberg was even concerned about the success of TikTok in 2019. Recently, Instagram, a facebook-owned app, has announced that they are no longer a photo-sharing app. Instagram has increased its focus on its video-sharing portion of the app, Reels. YouTube, on the other hand, has created another video-sharing platform focused on short videos, dubbed as YouTube shorts.
Clearly, the rise of TikTok, as a video-sharing social media platform will continue, thanks to its millions of creative content creators and billions of users.
Did you know that Baguio City Guide is also on TikTok? Follow BCG on TikTok please.