Never Thought Nike would Say “Don’t Do It” ? Well They Just Did and Here’s Why

Nike Don’t Do It Campaign

“Just Do It” is Nike’s original slogan. But for once, the brand has twisted this phrase into “Don’t Do It” for its campaign against racism.

Nike Don’t Do It Video

On an Instagram post published by the official account of Nike, last Saturday, May 30, 2020, they released a short video that mentions a series of “Don’ts.”

The one-minute video, which contains the Nike’s message about racism in America, has also been published on the brand’s other official accounts on other social media platforms such as Twitter and YouTube, on the same day.

Aside from @nike, there are other Instagram accounts such as @brkicks (Bleacher Report Kicks), @footlocker (Foot Locker), and more, which has also posted the same video on their Instagram feed.

Here’s the message from the brand, as transcribed from the said short video:

“For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

Moreover, here’s the Instagram post, Tweet, and YouTube video from Nike for you to see firsthand.


View this post on Instagram


Let’s all be part of the change. ⠀ ⠀ #UntilWeAllWin

A post shared by Nike (@nike) on

Adidas Supports Nike’s “Don’t Do It” Campaign

Even the brand’s well-known competitor, Adidas, has shown support for what Nike stands for.

This has been proven as the Adidas’ official Twitter account retweeted Nike’s Don’t Do It video with the caption, “Together is how we move forward. ⁣ Together is how we make change.”

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Nike Instagram Account

Nike Twitter Account

Adidas Twitter Account

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