MrBeast, popular YouTube philanthropist and entrepreneur, announced a shift in his business focus earlier this week. Known for his viral philanthropic activities and successful business ventures, he has made the decision to move on from his successful initiative, “MrBeast Burger,” to dedicate more of his time to a new endeavor named “Feastables,” a snack-based venture.
MrBeast Burger was a timely innovation designed to help struggling restaurants during the COVID-19 pandemic by providing them with an additional source of revenue. The concept took advantage of the growing trend towards food delivery services, with the burgers being available exclusively via delivery apps. Despite not owning any of the 2,000 participating restaurants, MrBeast’s concept allowed them to leverage his brand, leading to increased revenues during the challenging economic climate.
While the initiative was a roaring success, MrBeast voiced concerns over quality control given the vast number of restaurants involved. Ensuring a consistent experience for every customer became a challenging endeavor due to the decentralized nature of the operation. He explained, “it’s impossible to guarantee the order quality” with so many independently-operated outlets.
I started MrBeast Burger to help restaurants make more $ during the pandemic and it worked! But sadly when working with 2,000 restaurants I don’t own it’s impossible to guarantee the order quality. I’m moving on from MrBeast Burger so I can focus on Feastables and making snacks!
— MrBeast (@MrBeast) June 17, 2023
This pivot from MrBeast Burger signifies his dedication to maintaining the quality of his business ventures and the trust of his widespread consumer base.
As MrBeast turns the page on MrBeast Burger, it will be interesting to see how the restaurants that have benefited from the partnership continue their growth trajectory. The fast food industry’s adaptability will also be tested, as they will need to accommodate the void left by MrBeast Burger.